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As star power fades, halls may revise prices
Mint Mumbai
|April 14, 2025
High-ticket pricing strategy by theatres is under scrutiny after big-star films like Sikandar underperformed
Top actors, who in recent past could pull audiences to cinemas on their sheer star power, are no longer able to guarantee box-office success—a reality that theatre operators are finding hard to cope with. Earlier, theatres wouldn't think twice before placing movies starring Bollywood stars in highest bracket of ticket rates, known as blockbuster pricing. But with many big films having sunk without a trace, theatres may now be forced to rethink their high-ticket-price strategy.
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