Sony Charts New Path For Animation

AY! Animations, owned by Sony Pictures Networks India (SPNI), is charting a new path for production of animation content to be hosted on its own kids' television channel Sony YAY! and rival streaming platforms, a company official said.

- Lata Jha

The studio will soon launch CID Squad, an animated take on the CID TV franchise for Sony YAY! It is now creating original content to license to other platforms while expanding its reach and monetization via merchandise sales.

The company is working on a title called Karna—The Guardian, a reimagining of the mythological Indian character Karna, for a streaming platform, and a series based on the stories of filmmaker and author Satyajit Ray.

These titles are aimed at viewers in the 15-35 age group.