Micro VC firm Atrium floats consumer-focused investment vehicle

The new fund will invest in the next generation of purpose-driven consumer brands and enablers

- Aman Rawat

Micro venture capital (VC) fund Atrium Angels, which was set up by Indian School of Business (ISB) alumni to invest in startups founded by fellow ISB alumni, has launched a new investment vehicle that will back companies in the consumer domain.

Atrium Angels, which usually writes the first cheque for emerging startups and floated its maiden fund in 2021, has now launched Consumer Collective by Atrium, a fund created by operators, for operators.

The fund will invest in the next generation of purpose-driven consumer brands and enablers. The investment vehicle will also aim to provide contextual guidance on nurturing early-stage consumer brands and enablers.