Iyer's brand value poised to surge as he leads Punjab into IPL final

Shreyas Iyer's off-field value is rising in tandem with his on-field success. Punjab Kings' second appearance in the Indian Premier League (IPL) final after an 11-year wait could boost his brand value by 20-25%, talent consultants estimate.

- Varuni Khosla

With his unbeaten 87-run captain's knock in the qualifier 2 against Mumbai Indians on June 1, Iyer achieved the rare feat of leading three different IPL teams into the final—a first in the history of the world's second-richest sports league. Iyer led Kolkata Knight Riders to the title in 2024 and Delhi Capitals to their first final in 2020.

In the last auction, Punjab Kings had paid ₹26.75 crore for Iyer, the second-highest IPL auction bid ever after Lucknow Super Giants' ₹27 crore bid for Rishabh Pant.

In April, following his successful outing with the bat at the Champions Trophy 2025, he saw the Board of Control for Cricket in India (BCCI) re-include him in its central contracts for the 2024-25 season. It placed Iyer in Grade B after giving him a cold shoulder in the previous season.

Iyer charges ₹1.5 crore for a one-day advertisement association per year, according to experts. His brand value is pegged around the third most important tier in the cricketer ecosystem and compares well with what Pant and K.L. Rahul charge for endorsements.