Does Biryani By Kilo add value in kilos or grams to Devyani?

DIL has seen same-store sales growth fall for nearly eight straight quarters amid weak urban demand

- Abhinaba Saha

India's beloved biryani, king of online food orders, feeds the nation's soul. Soon, it might offer comfort beyond the plate. As investors crave domestic growth to navigate global turbulence, they are assessing whether this culinary champion can become the likely flavour of choice to counter global market jitters.

At a time when USA's tariff tantrums keep global markets on the edge, experts are hopeful of a pickup in Devyani International Ltd's (DIL) business as it plans to add biryani to its menu. The quick-service restaurant (QSR) operator is in talks to acquire Sky Gate Hospitality (SGH), which operates the brand Biryani By Kilo (BBK).

Given BBK's rising popularity, experts noted that this move might be a smart bet for DIL, especially as it struggles with falling sales in its KFC and Pizza Hut outlets across India.