Can Dreamll turn fans into active users?

Dreamll, the fantasy gaming giant with 250 million users, is rewriting its playbook.

- Sakshi Sadashiv

It now looks to recast itself as a sports entertainment platform, betting on India’s rising ‘watch-party’ culture, where fans stream matches, interact and hang out online. The shift from fantasy gaming to live, creator-led engagement comes after the real-money ban gutted its core business, pushing the firm to reinvent itself as a place where viewers watch with influencers, as sports viewing becomes more social.

The bet is that India’s sports fandom can evolve into a creator-driven, engagement-led ecosystem that generates revenue through advertisements and micro-payments. But, will fans choose creator-led streams over traditional broadcasts? Mint explores.

The core idea borrows from Silicon Valley: Twitch, the platform Amazon snapped up for $970 million in 2014 built a global ecosystem where gamers broadcast themselves, audiences interact with them in real time and creators monetize fan engagement.