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Lego to expand in US amid robust spending

Mint Hyderabad

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March 11, 2026

Lego reported record sales and profits for 2025.

Lego to expand in US amid robust spending

Lego reported record sales and profits for 2025.

(REUTERS)

Lego A/S, best known for toys using interlocking plastic bricks, plans to step up investing in the US, undeterred by the political risks from the Iran war.

Betting on resilient consumer spending in the world’s largest economy, the closely held Danish toymaker is planning on expanding its US footprint as it eyes further gains in market share there, chief executive officer (CEO) Niels B. Christiansen said in an interview.

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