Bata Revamps Strategy Amid Competition, Demand Dip

Footwear retailer is embarking on a broad transformation plan to refresh its products

- Suneera Tandon

Footwear retailer Bata India Ltd is embarking on a broad transformation plan to refresh its products, retail experience, and supply chain agility as it faces a softer market and tougher competition. The company has over 1,970 stores.

"The market has been the way it has been both here and outside—there is a need to reinvent all the time," said Ashwani Windlass, chairman of Bata India, in an interview with Mint on Tuesday. "You should assume that markets are going to be soft due to both geopolitical and macro conditions."

Gunjan Shah, managing director and chief executive officer of Bata India, said the company is implementing changes across various other touch points, such as marketing, retail, technology and the entire supply chain.

The company will increase product launches for value-conscious shoppers who have been constrained from making new purchases due to high inflation.