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JioStar's $500 mn powers IPL into India's top monetized sport
Mint Chennai
|June 26, 2025
The 2025 IPL season saw participation of over 425 advertisers, including 270 first-time brands
With a staggering 1.19 billion viewers and over 514 billion minutes of watch time, Indian Premier League (IPL) 2025 has set a new benchmark for live sports in India. But behind the record numbers is a strategic gamble that Sanjog Gupta, chief executive—sports and live experiences, JioStar, says goes far beyond cricket.
Speaking at the APOS 2025 summit in Bali, Gupta said the company pumped over $500 million to build a platform-led sports ecosystem, in addition to the rights acquisition costs, over the past 15 years.
"While numbers around acquisition prices for sports rights tend to be thrown around a lot, what at times gets missed is the sheer investment that a network such as ours has made to grow those properties," Gupta said. That cumulative investment across marketing, production and technology over the last decade and a half has crossed half a billion dollars. "That is outside of what we paid for the acquisition of rights."
Bu hikaye Mint Chennai dergisinin June 26, 2025 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
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