High-speed data plans to target concertgoers

Users seek reliable data connectivity when they attend high-profile events

- Gulveen Aulakh & Pratishtha Bagai

Telecom service providers could consider offering specialized tariff plans with high upload speeds for influencers, live streamers and Instagrammers, as users seek reliable data connectivity when they attend high-profile events like the concerts of Dua Lipa, Coldplay and Ed Sheeran, industry executives and analysts said.

While India has one of the cheapest data tariffs in the world and some 4G and 5G tariff plans come bundled with unlimited data usage, 5G monetization opportunities have so far been elusive for telecom operators. 5G monetization will become increasingly critical to extract return on capital employed in 2025 and beyond, which is why telcos would look at such specialized offers.