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From ₹1 to ₹10: Perfetti’s candy gamble
Mint Chennai
|December 23, 2025
Perfetti Van Melle, the Amsterdam-headquartered candy firm behind Chupa Chups, Mentos, and Alpenliebe in India, is pushing consumers toward higher price points of ₹5 and ₹10, even as ₹1 candies continue to dominate the market.
Nikhil Sharma, MD, Perfetti Van Melle India.
The shift is part of its effort to balance the portfolio in a candy market still heavily skewed toward ultra-low-value purchases.
Nearly 70% of Perfetti's business in India comes from the ₹1 segment, which dominates small mom-and-pop stores and drives the bulk of category sales. The company plans to increase the share of ₹5-and-above portfolio from about 30% over 3-4 years; this number was at just 7% in 2019. Execution will hinge on wider distribution expansion and product innovation.
Bu hikaye Mint Chennai dergisinin December 23, 2025 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
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