Magzter GOLD ile Sınırsız Olun
Sadece 9.000'den fazla dergi, gazete ve Premium hikayeye sınırsız erişim elde edin
Denemek ALTIN - Özgür
Free shows top OTT charts, but pay-walled content is key to cash flow
Mint Chennai
|April 17, 2025
Ad-supported, free-to-watch shows like Ek Badnaam Aashram and Hip Hop India on Amazon MX Player made a splash upon release, topping OTT viewership charts for weeks.
Ad-supported, free-to-watch shows like Ek Badnaam Aashram and Hip Hop India on Amazon MX Player made a splash upon release, topping OTT viewership charts for weeks. Their success reinforces the idea that AVOD (advertising video-on-demand) content can be a powerful tool to convert consumers into subscribers.
Experts say while free programming will generate high viewership and reach, given the easy access and sampling, pay-walled content for subscribers will bring in real revenue and engagement. In essence, a hybrid model of content monetization is the way forward for over-the-top platforms, they argued.
Bu hikaye Mint Chennai dergisinin April 17, 2025 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
Zaten abone misiniz? Oturum aç
Mint Chennai'den DAHA FAZLA HİKAYE
Mint Chennai
It's a new day for labour as 4 codes kick in
FROM PAGE 16
3 mins
November 22, 2025
Mint Chennai
Groww’s CEO sees long growth runway
Fintech platform and broking firm Groww has just started its journey and has “not even covered 1% of our journey” even though it has completed nine years of existence, co-founder and chief executive officer Lalit Keshre in his first-ever letter to shareholders.
2 mins
November 22, 2025
Mint Chennai
Digital gold stumbles, ETFs sniff opportunity
Fund houses are promoting gold ETFs as secure, regulated, transparent
2 mins
November 22, 2025
Mint Chennai
Behind strong Q2 show, a shallow recovery
India Inc’s September-quarter print was shaped by small- and mid-cap outperformance, and sector-specific boosts for oil marketing companies, cement and consumption niches rather than a broad-based demand upturn.
2 mins
November 22, 2025
Mint Chennai
All you need is glove
It may seem like a soft target, I know, to go after a show that has received no positive reviews at all.
4 mins
November 22, 2025
Mint Chennai
Rising stars of mixed-doubles table tennis
Diya Chitale and Manush Shah are the first Indians to qualify for the WTT Finals
4 mins
November 22, 2025
Mint Chennai
Road trippin' through the Deep South in the US
A road trip through Louisiana, Alabama and Tennessee reveals the weight of civil rights history and its contradictions in small-town America
4 mins
November 22, 2025
Mint Chennai
Govt tells SC it will ensure ISL is held
Offering a glimmer of hope for football fans, the Centre told the Supreme Court on Friday that it will take steps to conduct the Indian Super League (ISL) 2025-26 season, as the over ₹450 crore tournament failed to attract a single bidder amid administrative and fiscal uncertainty within the All India Football Federation (AIFF).
1 min
November 22, 2025
Mint Chennai
Finding inspiration in the chessboard
In his latest exhibition in Mumbai, artist Arvind Sundar explores the synergy between chess, art and mathematics
3 mins
November 22, 2025
Mint Chennai
The sweet legacy of Murshidabad
Get a taste of a unique culinary heritage shaped by migration and royalty in this Bengal town
2 mins
November 22, 2025
Listen
Translate
Change font size