Disneyland Hopes Shine Light on India's Theme Park Hurdles

There is hope in the rising affluent consumer base eyeing diverse entertainment experiences

- Lata Jha

Speculation over a Disneyland coming up in Manesar near Gurugram has put the focus on the challenges that the theme park and entertainment zone business in India has faced over the years. From easier land acquisition norms to less ambiguous policy and tax concessions, various incentives are required to bolster what could be a booming tourism and employment opportunity that remains untapped in the country. While the returns on investment may take up to 10 years, the hope lies in India's growing affluent consumer base that seeks diverse entertainment experiences.