Coldplay rocks India's live gig economy

Coldplay's performance in Ahmedabad for two nights this January was more than a concert—it was a cultural moment, as 100,000-plus fans from across India poured in. As a result, hotels were sold out, local businesses boomed, and the economic impact touched ₹641 crore.

- Gaurav Laghate

An EY-Parthenon report, released in collaboration with BookMyShow, positions this event as a blueprint for India's potential in the global concert economy. But while the country's appetite for live entertainment is surging, the report strikes a cautionary note: India could squander its momentum if long-standing infrastructure gaps and regulatory hurdles are not addressed urgently.