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Bollywood's nostalgia play: Re-releases risk losing steam
Mint Chennai
|January 29, 2025
Old is gold, they say—but maybe not always? For Indian cinema, tapping into nostalgia has become the latest gamble to lure audiences back to theatres.
Old is gold, they say—but maybe not always? For Indian cinema, tapping into nostalgia has become the latest gamble to lure audiences back to theatres. Re-releases of beloved hits like Rockstar, Tumbbad, and Yeh Jawaani Hai Deewani have struck gold at the box office. But as the trend gains momentum, cracks are showing. For every nostalgic success, there are misfires—Satya and Kaho Naa Pyaar Hai, for instance, barely made a ripple in their recent re-runs. It raises the question: is this strategy a fleeting trend or a sustainable model?
Consider this: Rockstar earned ₹10 crore and Yeh Jawaani Hai Deewani raked in ₹15 crore during their re-releases. In stark contrast,
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