Zomato opts out of quick food delivery, cites tepid demand

The company will now focus on reducing average delivery time to 20-25 minutes through logistics improvements

- Sakshi Sadashiv

Zomato says it doesn't see a future for ultra-fast food delivery, and cited poor customer experience and limited incremental value as key reasons for shutting down its Quick and Everyday services. In its Q4 2024-25 earnings call on Thursday, the company emphasised that the model is not aligned with its long-term vision and is no longer a strategic focus.

The management explained the rationale behind shutting down its ultra-fast food delivery service, Quick; saying the initiative aimed to cut delivery times drastically, but the firm found that this came at the cost of customer experience and operational feasibility. Importantly, the expected boost in demand didn't materialize.