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Xiaomi India shifts focus for premium smartphone push
Mint Bangalore
|April 22, 2025
On the wane
Chinese consumer electronics brand Xiaomi is charting a new course in a challenging Indian smartphone market, prioritizing revenue and profitability by aggressively targeting the mid-to-premium segment of mobile handsets priced above ₹20,000. This strategic pivot by the company reflects evolving consumer preferences for higher-end features, Xiaomi India chief operating officer Sudhin Mathur told Mint in an interview.
The company aims to differentiate itself through software, improving user experience for its smartphones and bringing advanced artificial intelligence (AI) capabilities to more affordable price points, Mathur said. "We have had the number one position. But in businesses, numbers are not as important as revenue and profitability."
Bu hikaye Mint Bangalore dergisinin April 22, 2025 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
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