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FMCG rides Q-commerce for brisk sales
Mint Bangalore
|September 09, 2025
Online household adoption of e-commerce for FMCG in urban India rose to 18% in May 2025, up from 12.3% in 2024
Quick commerce contributed nearly a third to online FMCG sales in India, which rose 56% to ₹19,800 crore in the year ended 31 May, according to Worldpanel by Numerator (formerly Kantar Worldpanel), a global provider of consumer and shopper behaviour insights.
Quick commerce sales for fast-moving consumer goods (FMCG) touched ₹2,800 crore in the same period, surging 80% year-on-year, according to data shared with Mint. E-commerce sales of FMCG rose 47% year-on-year.
Despite the rapid growth, traditional mom-and-pop stores still dominate, comprising 90% FMCG volumes, with organized retail and online channels making up the rest.
Bu hikaye Mint Bangalore dergisinin September 09, 2025 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
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