Eternal's District to help book sport venues

Eternal Ltd-owned District plans to add a 'Play' feature for users to book sports facilities such as pickleball and badminton courts, according to two people aware of the matter, as the event and movie ticketing platform expands its footprint and takes on the likes of Playo, KheloMore, Decathlon India and others.

- Sowmya Ramasubramanian

District will partner with facilities in Delhi-National Capital Region, Mumbai and Bengaluru as early as next month, before a phased rollout to other cities, the persons said, speaking on the condition of anonymity as the details are not public.

"It has already signed a handful of agreements with facility operators in the three cities and is in talks with many more in other cities like Hyderabad and Pune," said one of two persons quoted above.

The firm aims to attract a variety of users across price points, from standalone badminton courts to high-end facilities like The Ballard Pier in South Mumbai, both people quoted earlier said.