Swiggy adopts hybrid app strategy to grow

Launches stand-alone apps for Instamart, while retaining unified platform

- Sowmya Ramasubramanian

n-demand food and grocery delivery player Swiggy rolled out three new standalone smartphone apps this week. It is starting the year by testing an interesting strategy of introducing separate apps while maintaining a single unified app for all services.

The company will launch a separate app for grocery delivery service Instamart, it said on Thursday. Earlier in the week, it rolled out Pyng—a professional services marketplace—and a 15-minute food delivery app called Snacc for select pin codes of Bengaluru.

However, Instamart will continue to be available on the main Swiggy app as well. "Swiggy Instamart is on rapid growth trajectory, offering a compelling value proposition with 10-minute deliveries and an expanding range of nearly 50,000 products. The launch of Instamart app ensures seamless adoption and access to the service in a category that we believe we have only scratched the surface," Amitesh Jha, CEO, Swiggy Instamart, said.

"Whether consumers access Instamart via Swiggy or standalone app, all Swiggy One, One Lite, and One BLCK benefits will apply, ensuring that our ever-growing user base continues to enjoy the same great perks," he added.