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Reel revolution: How micro-dramas are redefining entertainment
Mint Ahmedabad
|February 26, 2025
Industry experts point out that the boundaries between long-and short-form storytelling are blurring
Short-format content is no longer just for social media; it's becoming a core offering for big production houses and platforms.
The increasing popularity of short-format content and dwindling attention spans of audiences are leading studios and producers primarily known for long-format shows and films, to explore opportunities in the new space.
Film, TV and OTT production houses are looking at creating micro-dramas, comprising multiple episodes lasting 2-15 minutes for YouTube and Instagram, while audio-centric platforms like Kuku FM have forayed into video storytelling with similar programming.
Bite-sized content is a separate vertical for many content creation studios now.
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