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Mercedes Bets On Smaller Cities Amid Youth Spending
Mint Ahmedabad
|January 10, 2025
Luxury vehicles account for 1% of annual car sales of some 4 million units, growing at a fast pace in the market
Germany's Mercedes-Benz, fresh off a year of record sales in India, plans to add another 20 dealerships or service outlets in 2025—mainly in smaller cities where young, well-travelled business owners are indulging in luxury goods.
Rapid economic growth in India has wrought a fundamental shift in attitude towards luxury purchases among its younger generations that differs from their elders who were more concerned with living thriftily and increasing their savings.
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