In India’s car labs, Chinese models set new benchmark

nology officer (CTO) at Tata Motors Passenger Vehicles Ltd, said, “Automotive technology is unfolding rapidly in China with a strong focus on consumer-centric design and user experience.”

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BYD's 1,287-horsepower electric supercar, the Yangwang U9, also had gone viral on social media.

(BLOOMBERG)

The consumer-centric design approach by Chinese carmakers, many of whom come from industries like consumer electronics, was setting benchmarks for the global automotive industry to adapt to, Patuschka said. “In our benchmarking studies, their presence has grown organically in recent years.”

Even commercial vehicle makers are taking note. “I think there are definitely opportunities we look at in the Chinese OEMs, especially in the case of software-defined vehicles, with a lot more of those features coming into the vehicles,” said N. Saravanan, CTO of Ashok Leyland.