Good Glamm in talks to sell ScoopWhoop

WLDD explores buying brand amid Good Glamm's restructuring efforts

- Sneha Shah

Indian meme marketing startup Wubba Lubba Dub Dub (WLDD) is in talks to acquire ScoopWhoop from troubled content-to-commerce firm Good Glamm Group. The proposed sale of ScoopWhoop comes a week after the Prosus-backed group sold back Sirona Hygiene to its founders. The sale will help the cash-strapped group meet some of its immediate payment obligations, two people with knowledge of the deal said.

"WLDD has given a term sheet, and currently, due diligence is being carried out," the first person quoted above said. This time, ScoopWhoop, which was acquired in 2021 by the Darpan Sanghvi-led group for ₹100 crore, is now being sold for ₹18-20 crore, the second person said.

This would help the company meet some of its payment obligations, including employee salaries and vendor payouts.