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Indians are bingeing on health supplements but even as the industry is flush with funds and new brands, doubts persist on safety and authenticity

- SHUTAPA PAUL

Want to lose stubborn fat? There's a pill. Need to up your magnesium? There's a pill. Boost your collagen? You guessed it—there's a pill for that too. From anti-aging to weight loss, from glowing skin to fixing the gut—there's a supplement for everything and the market is teeming with colorful capsules, gummies, skin patches, tablets, and powders. The Indian supplements and dietary market is revving up with investments pouring in and nutraceutical companies lining up to launch an array of new products. But even as consumer demand gets stronger, there is no shrugging off the unease around lack of transparency, regulation, and safety protocols.