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Label paid social media posts: ASCI to media firms
Millennium Post Delhi
|New Delhi 14August2025
Any paid or sponsored post by a media company must carry a clear disclosure right at the start, so audiences know upfront that it is promotional in nature,' an official statement says
NEW DELHI: The Advertising Standards Council of India (ASCI) on Wednesday asked media companies to label paid posts on their social media handles.
The self-regulatory organisation (SRO) for the advertising industry has expressed growing concerns about promotions being perceived as editorial content. As a result, it has added a clause to its code to prevent such advertisements from being displayed.
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