IPOPHL pushes Greenhills off US piracy list

The Intellectual Property Office of the Philippines (IPOPHL) has ramped up its anti-piracy and counterfeiting measures at Greenhills Shopping Center (GSC) in San Juan City in an effort to remove the popular mall from the Office of the United States Trade Representative’s (USTR) upcoming report on notorious markets worldwide.

- By DEXTER BARRO II

In its 2024 list released earlier this year, the USTR identified GSC as the sole physical market in the Philippines still engaged in and benefiting from high levels of piracy and counterfeiting.

It noted that the mall is popular on social media as a destination for purchasing bogus goods, with rights holders reporting high volumes of counterfeit products stored in secret rooms.

Inclusion in the list aims to motivate appropriate action by the government and the private sector to implement measures that uphold IP protection.