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How ‘woke’ went from a cultural expression to a conservative criticism

Manila Bulletin

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October 11, 2025

The expression “stay woke” started out as an affirmation for African Americans.

- By TERRY TANG Associated Press

In the past decade it has been used by some Republicans — and some Democrats — as a pejorative for people thought to be too “politically correct,” another term that took on negative connotations as it gained wider use.

“Woke” has come up in cultural and political firestorms. Eight months into his second term, President Donald Trump pledged to review content at the Smithsonian Institution for being “woke” and where “everything discussed is how horrible our country is, how bad slavery was.” At the beginning of this year, Texas Gov. Greg Abbott declared in his State of the State address that government would keep “woke agendas” out of universities and K-12 schools, including “woke gender ideologies.”

On Tuesday, Defense Secretary Pete Hegseth said he was ending the “woke” culture in the military, saying the service has been hamstrung by political correctness. He referenced diversity efforts, transgender troops, environmental policies and other disciplinary rules.

“America is no longer woke under President Trump’s leadership. The word ‘woke’ represents radical ideologies that are used (to) divide the American people and harm our country," Liz Huston, a White House spokesperson, said in a statement.

Here's where “woke” came from, and how its meaning has evolved:

The history of ‘woke’

“Wokeness” originated decades ago as African American cultural slang for having awareness and enlightenment around racism, injustice, privilege or threats of white supremacist violence.

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