Federal Land and MITSUKOSHI BGC: Two years of bringing authentic Japanese retail lifestyle experience to Filipinos

MITSUKOSHI BGC celebrates its 2nd anniversary with Tanabata Matsuri inspired festivities and mall-wide activities

- By Jasmin Tuaño

Since it opened its doors in July 2023, Federal Land’s MITSUKOSHI BGC has carved its niche in the local retail landscape by bringing together the Japanese and Filipino way of living under one roof.

The four-level lifestyle mall has become a preferred destination for shoppers looking for premium finds, tasteful selections, and cultural experiences that go beyond the usual visit.

Now on its second year, MITSUKOSHI BGC marks the milestone with a month-long celebration inspired by Tanabata Matsuri, the Japanese summer festival rooted in the legend of two star-crossed lovers who reunite once a year on the 7th of July. In Japan, families celebrate the season by writing wishes on colorful strips of paper and hanging them on bamboo trees, alongside vibrant decorations that light up homes and neighborhoods.

Running from July 18 to August 14, the anniversary festivity brings a full lineup of cultural activities, creative workshops, retail experiences, and symbolic rituals.

What's in store this season

The festivities kicked off with a ceremonial inauguration last July 19, highlighted by the traditional Kagami Biraki, a Japanese custom that involves the opening of a sake barrel to mark harmony and new beginnings.