DTI introduces digital badge for legit online biz

The Department of Trade and Industry (DTI) has launched a digital verification system among e-commerce merchants aimed at ensuring the safety and reliability of online transactions.

- By DEXTER BARRO II

The DTI on Monday, July 7, said it has now opened the application process for the E-Commerce Philippine Trustmark for sellers through its digital portal.

Aligned with Republic Act (RA) No. 11967 or the Internet Transactions Act, the trustmark is a digital badge issued to online businesses that comply with fair e-commerce practices.

The badge is seen to help consumers identify legitimate online merchants, safeguarding them from unfair trade practices and threats of scam and other fraudulent activities.

On the part of certified businesses, the badge is poised to bring a “competitive edge” to help the online merchant stand out compared to other sellers.

As online selling continues to be prevalent, Trade Secretary Cristina Roque said the trustmark will strengthen trust in digital transactions, potentially boosting e-commerce growth in the country.