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Canva’s vibe: Redefining the new gen work culture
Manila Bulletin
|April 6, 2025
It’s a new dawn for the corporate world, as new generations have been entering the workforce. Fresh graduates, those who are looking to shift their careers or enhance their skills, or even the new professionals, are essential in shaping the future of businesses with their brand-new perspectives, innovation, and other skills needed to fuel a company’s success.
But there’s one particular trend that’s been bogging seasoned and established members of the working class: Why are the new ones job-hopping?
Job-hopping, in its essence, is when a person frequently shifts from one job to another within a shorter period of time, typically less than three years. For some, frequent career changes raise concerns about employee loyalty and long-term commitment, with some seeing it as a potential challenge for businesses as people move from job to job.
Human Resources (HR) platform Sprout Solutions revealed that individuals aged 20 to 24—part of Gen Z—prefer staying with one company for one to three years, while those aged 45 to 54 tend to seek new opportunities after less than a decade with a single employer. This trend, which grew during the pandemic, continues to persist beyond it.
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