Broadcast struggles amid digital shift

GMA Network Inc., the country's top broadcast network, is taking steps to recover its ratings and profitability—both on air and in the digital space—after seeing its earnings drop by 35 percent last year.

- By JAMES A. LOYOLA

“Efforts are underway to address the dip in our TV ratings as we work toward further strengthening our re-sponsiveness to our audience’s changing preferences,” said GMA President and Chief Executive Officer (CEO) Gilberto R. Duavit Jr.

He added that, “Separately, initiatives envisioned to bolster our competitiveness as a content provider to the digital viewer are also in the works, as we see great opportunities to enhance the audience base, increase viewer engagement, and improve monetization.”