World Cup win for L.A. business

Beverly Hills-based company provided staff uniforms for the entire soccer tournament.

- Annika Duneja

DIOZ GROUP leaders wear some of the 50,000 items of clothing the company produced for employees at the 16 FIFA World Cup venues.

Johnny Beig may have played in a semiprofessional cricket league in Australia, but this summer he's a big fan of soccer in the United States.

It's not just because he's rooting for the World Cup team, though.

Last year, Beig's Beverly Hills-based company, Dioz Group, won a $2.5 million contract with On Location, FIFA's hospitality partner, to design, manufacture and distribute uniforms for all employees working at FIFA World Cup venues this summer.

These include the people welcoming attendees into stadiums, VIP lounge chefs, waiters and the flagbearers during the opening ceremony.

After a multistep application process, including presentations of its planning and strategy, Dioz says it produced more than 50,000 clothing garments including suits, jackets, shirts and hats and delivered them to the 16 World Cup venues around the U.S., Canada and Mexico in June.

Thanks in part to the World Cup contract, the company's revenue has reached $15 million so far this year, compared with $20 million last year, Beig said.

He declined to disclose the company's net income but said the business was profitable.