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Spooked shoppers are spending while they can
Los Angeles Times
|October 09, 2025
Consumers anticipate prices will rise later, a factor that’s expected to boost holiday sales.
WILLIAM LIANG For The Times.
A BLACK FRIDAY shopper looks at Dodgers gear last year at Citadel Outlets.
Shoppers in California plan to splurge this coming holiday season, but not because they are confident about the future. They are worried about inflation and figure it’s better to buy now than pay more later.
At least that’s the takeaway from a new report from accounting firm KPMG that shows that consumers on the West Coast are more concerned about price rise and tariffs than those in any other region in the country.
Nationally, shoppers intend to boost their holiday spending by 4.6% this year compared with last year, spending an average of $847 on shopping, according to the report.
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