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Smaller cities drive China's holiday tourism surge as cultural, commercial visits soar

Los Angeles Times

|

October 29, 2025

Smaller cities across China emerged as favored destinations during the eight-day National Day and Mid-Autumn Festival holiday that concluded on Wednesday, as cultural tourism continued to thrive and urban consumption saw robust growth.

Smaller cities drive China's holiday tourism surge as cultural, commercial visits soar

According to the Wutong Big Data platform provided by telecoms giant China Mobile, 61 percent of all tourist visits nationwide from October 1 to 7 took place in third-tier cities and below, up 4 percent compared with the same period last year.

Distinctive destinations like Pingtan in south China's Fujian Province, Arxan in north China's Inner Mongolia Region, Auji in east China's Zhejiang Province, and Wuyuan in east China's Jiangxi Province saw visitor numbers surge over 19 percent.

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