In Prop. 50 fight, both sides argue democracy is at stake

Two main committees opposing Proposition 50 have focused on the ethical and moral imperative of preserving the independent redistricting commission. Californians in 2010 voted to create the panel to draw the state’s congressional district boundaries after every census in an effort to provide fair representation to all state residents.

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IN NEWPORT BEACH, people listen to a speech by Assemblywoman Diane Dixon against Proposition 50. CALIFORNIA Gov. Gavin Newsom speaks onstage at a Yes on Proposition 50 rally Saturday in Los Angeles.

(CHRISTINA HOUSE Los Angeles Times ERIC THAYER Los Angeles Times)

That’s not a political ideal easily explained in a 30-section television ad, or an Instagram post.

Redistricting is a “complex issue,” Brulte said, but he noted that “the no side has the burden of trying to explain what the initiative really does and the yes side gets to use the crib notes [that] this is about stopping Trump — a much easier path.”

Partisans on both sides of the aisle agree.

“The yes side quickly leveraged anti-Trump messaging and has been closing with direct base appeals to lock in the lead,” said Jamie Fisfis, a political strategist who has worked on many GOP congressional campaigns in California. “The partisanship and high awareness behind the measure meant it was unlikely to sag under the weight of negative advertising like other initiatives often do. It’s been a turnout game.”

Obama, in ads that aired during the World Series and NFL games, warned that “Democracy is on the ballot Nov. 4” as he urged voters to support Proposition 50. Ads for the most well-funded committee opposing the proposition featured Schwarzenegger saying that opposing the ballot measure was critical to ensuring that citizens are not overrun by elected officials.