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Actor climbed Hollywood sign to hang bras
Los Angeles Times
|January 28, 2026
Well, they do say any attention is good attention.
Actor Sydney Sweeney was in the spotlight this week after being captured on video recently scaling the H of the Hollywood sign under the cloak of darkness —to hang up some bras.
TMZ reported on the footage, which was part of a promotion for Sweeney's upcoming lingerie line. But according to the Hollywood Chamber of Commerce, the alleged publicity stunt was not authorized.
The chamber owns the intellectual property rights to the sign, which is managed by the nonprofit Hollywood Sign Trust. Neither the chamber nor the trust knew about the apparent Sweeney stunt until they saw the video, officials told The Times.
“Anyone intending to use and/or access the Hollywood Sign for commercial purposes must obtain a license or permission from the Hollywood Chamber to do so,” the chamber’s chief, Steve Nissen, said in a statement.
Bu hikaye Los Angeles Times dergisinin January 28, 2026 baskısından alınmıştır.
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