RAK events, conferences sector to grow rapidly amid rising demand

Ras Al Khaimah's meetings, incentives, conferences, and exhibitions (MICE) sector is undergoing notable expansion, supported by rising demand from midsize corporate groups, sustainability-focused programmes, and dual-destination itineraries.

- Azza Al Ali [e-mail]

Hotels across the emirate are increasing meeting capacity, while distinctive experiential options from adventure activities to heritage venues are helping shape its emerging position within the UAE's business events landscape.

Socorro Morake, Senior Manager of MICE Destination Development at the Ras Al Khaimah Tourism Development Authority (RAKTDA), said the emirate's business events sector has grown by 36 per cent year-on-year, indicating its strengthening role within the wider national events ecosystem.

Speaking at the 7th edition of RAK Investment Pulse, she noted that Ras Al Khaimah's combination of affordability, accessibility, and natural landscapes continues to attract incentive groups and mid-sized conferences, particularly those looking for experiences that differ from traditional urban event settings. Morake added that RAKTDA has introduced subsidies and subvention programmes to support the growth of international business events.