New platform launched to celebrate newborns, connect families

A new platform, UAE BORN, is celebrating the arrival of newborns across the UAE, bringing citizens and residents together to share in the joy of new life.

- Rugayya Al Qaydi [e-mail]

The initiative was created by Yasser bin Mohammed, a content creator with a master’s degree in corporate communication and public relations. Developed as a personal and voluntary project, it reflects his passion for community engagement.

With over a decade of media experience and ventures in creative and influencer marketing, Yasser recognised an opportunity to create something meaningful for families in the UAE.

The concept was inspired by an existing Emirati tradition called “Janaza Al Emirate,” where the community shares information about those who have passed away. This allows the community to offer condolences and participate in funeral rites and burial ceremonies.