Gold retailers see rise in sales ahead of Eid Al Adha

To capitalise on this festive momentum, many jewellers are offering significant discounts on making charges across gold, diamond, polki, and precious jewellery.

- Nandini Sircar

With Eid Al Adha approaching, jewellery retailers across the UAE are reporting a notable uptick in mid-range gifting sales, driven by a mix of cultural sentiment, stable gold prices, and evolving consumer preferences.

E-commerce platforms and physical jewellery outlets alike anticipate a minimum 20 per cent surge in sales, buoyed by early shopper interest and attractive promotional campaigns.

According to industry analysts, gold prices are expected to remain around Dh400 per gram in the medium to long term, reinforcing gold’s status as both a cultural and economic asset.

As of June 1, 24K gold in the UAE was trading at approximately Dh 388.96 per gram, reflecting sustained global demand and geopolitical market dynamics.

Retailers highlighted consumers are gravitating towards stylish, lightweight gold jewellery, particularly in the Dh1,000 to Dh5,000 range — ideal for festive gifting.