Dhanteras Buying Goes On; High Gold Prices Drive 40% Surge In Silver Sales

Despite high prices, consumer demand for silver outpaced gold on the auspicious occasion of Dhanteras, with silver coin sales surging 35-40 per cent year-on-year and overall value more than doubling, even as the jewellery body expects a 15 per cent volume drop for gold.

- Press Trust Of India

Dhanteras, the most auspicious day in the Hindu calendar for buying precious metals, is being celebrated over two days until 1:45 pm on Sunday. Jewellery stores remain open through midnight and on Sunday.

While gold prices surged 63 per cent to Rs 1,32,000 per 10 grams of 24-carat (inclusive of taxes) in the national capital -- up from Rs 81,400 last Dhanteras on October 29, 2024 -- silver prices gone up by 40 per cent, yet demand held firm.