Blinkit Drops 10-minute Delivery Claim After Labour Min Intervenes

Swiggy, Zepto May Follow Suit

- Press Trust Of India

Eternal-owned quick-commerce firm Blinkit has dropped its '10-minute' delivery claim after intervention by the Labour Ministry amid growing concerns over the welfare and safety of delivery workers.

Other aggregators, like Zepto and Swiggy-owned Instamart, are also expected to follow suit in the coming days, sources said.

Sources said the decision to remove the ‘10-minute’ delivery deadline came after Union Labour Minister Mansukh Mandaviya persuaded the delivery aggregators in this regard.

Mandaviya chaired a meeting last week with leading platforms, including Blinkit, Zepto, Zomato and Swiggy, to address concerns related to delivery timelines, they added.

Sources further revealed that Blinkit has already acted on the directive and removed the 10-minute delivery promise from its branding.

The move is aimed at ensuring greater safety, security and improved working conditions for gig workers.

As part of this change, Blinkit has updated its brand messaging.