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Short & sweet

Irish Daily Star

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March 05, 2026

MINISTER for Tourism Peter Burke TD this week launched Fáilte Ireland's new national domestic marketing campaign.

Short & sweet

'Find Yourself On A Short Break' is designed to strengthen year-round domestic demand and support sustainable growth across Ireland's tourism sector.

Domestic tourism is a significant driver of Ireland's visitor economy, generating €3.6billion in revenue in 2024. Building on this strong foundation, the new campaign identifies a significant opportunity to drive incremental and sustainable growth in the domestic market.

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