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It may be all sober for Irish & booze

Irish Daily Star

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September 17, 2025

MORE Irish people than ever are ditching the booze for a ‘sober-curious' lifestyle - which includes going to pubs but not drinking alcohol.

- BY SEAN MURPHY

It may be all sober for Irish & booze

New research shows that Ireland is now in the top five countries for searches on sobriety - while sales of booze-free beer went up 25% last year.

A spokesperson said data from Google search trends has highlighted the “growing interest in alcohol-free choices” and “sober social activities”.

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