Designer is putting city on the style map

CLOTHING DESIGN ENTREPRENEUR PLOTS ANNUAL HULL FASHION WEEK

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A CLOTHING design entrepreneur is spearheading plans to stage an annual Hull Fashion Week.

Seguntuyi Onakoya, the founder and Creative Director of fashion brand HOUSEOFTUYI which blends cultural storytelling with contemporary design - has outlined his bold vision for the event.

Since moving to the UK from Nigeria in 2022 to complete a master's degree in Advertising and Marketing at the University of Hull, Seguntuyi has embedded himself in the region’s creative scene.

Now, the 28-year-old setting his sights on transforming Hull into a northern hub for fashion, culture and community.

The proposed Hull Fashion Week is being planned for May or June 2026 and aims to be a landmark event celebrating local talent and global heritage.

Seguntuyi is currently working with Hull City Council to develop the framework and secure investment for the project. The aim is to position Hull Fashion Week as a flagship annual event, comparable in ambition to London Fashion Week.

“The dream is for people to eventually look at Hull Fashion Week the way they look at London Fashion Week,” said Seguntuyi.

“We want to draw national attention to Hull and the wider Yorkshire region. This is about more than fashion - it’s about culture, creativity and economic growth.”