Denemek ALTIN - Özgür
Small packs flood shelves as rural India defies slump
Hindustan Times
|December 25, 2024
FMCG giants betting on hinterland to drive consumption as urban demand cools
Makers of packaged food to personal care products have ramped up supply of affordable packs and are launching specific brands for rural areas as India's hinterland drives consumption even as urban demand cools.
Zydus Wellness Ltd and Dabur India Ltd have intensified marketing in rural areas, prioritizing affordable hair colours, energy drinks and talcum powder.
Godrej Consumer Products Ltd has introduced smaller-sized products of Godrej Expert hair colour, Goodknight incense sticks, and KS deodorants to widen their availability in the rural markets.
"We have [also] increased our rural workforce, enabling us to double our outlet and village coverage," said Krishna Khatwani, head of sales (India) at Godrej Consumer Products.
Bu hikaye Hindustan Times dergisinin December 25, 2024 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
Zaten abone misiniz? Oturum aç
Hindustan Times'den DAHA FAZLA HİKAYE
Hindustan Times
Minority status nods doled out just hours after Ajit Pawar death
For over 100 days, the Minority Development Department in Maharashtra, part of former deputy chief minister Ajit Pawar’s portfolios, did not grant minority status to any institution.
1 min
February 17, 2026
Hindustan Times
India team heads to US to seal deal text
India’s chief negotiator Darpan Jain will visit the US next week to finalise the legal text for an interim agreement in line with the February 7 joint statement of the two countries, commerce secretary Rajesh Agrawal said on Monday, adding that Washington is expected to reduce the 25% reciprocal tariff on Indian merchandise exports to 18% soon, perhaps as early as this week.
2 mins
February 17, 2026
Hindustan Times
Afghanistan ride on Omarzai’s all-round show to beat UAE
Surely, not again. That's perhaps what the Afghanistan dugout must have thought when the equation required 17 off the last two overs against UAE at the Ferozeshah Kotla ground here on Monday.
1 mins
February 17, 2026
Hindustan Times
Physio critically hurt as relative dressed as woman attacks her
A 27-year-old physiotherapist was critically injured on Monday after her brother-in-law, whose initial target had been his wife, allegedly slit her throat at the centre she worked at in northwest Delhi’s Rohini.
1 mins
February 17, 2026
Hindustan Times
AIYAR LAUNCHES FRESH ATTACK ON CONG COLLEAGUES
Senior Congress leader Mani Shankar Aiyar on Monday launched a fresh attack against his party colleagues, even as the Congress distanced itself from his remarks, a day after he publicly said that Kerala chief minister Pinarayi Vijayan was likely to return to office after this year’s Assembly elections.
1 min
February 17, 2026
Hindustan Times
'Severely burnt' Baramati crash black box may be sent abroad
The black box of the jet that crashed in Baramati last month, killing five people including Maharashtra deputy chief minister Ajit Pawar, may have suffered extensive burn damage, raising the possibility that it may have to be sent overseas for data retrieval, officials aware of the matter said.
2 mins
February 17, 2026
Hindustan Times
'Adequate safeguards': NGT declines to step in on Nicobar project
NEW DELHI: The National Green Tribunal has held that adequate environmental safeguards have been provided in the environmental clearance granted to the Great Nicobar Holistic Development project and that there is no good ground for it to interfere in what is a project of “strategic importance”.
1 min
February 17, 2026
Hindustan Times
Delhi student Shreyas, 11 others get 100 percentile in JEE (Main)
Delhi’s Shreyas Mishra emerged as the topper of the Joint Entrance Examination (JEE) (Main) 2026 Session 1, the results of which were announced on Monday evening.
1 min
February 17, 2026
Hindustan Times
Obama says aliens are real but he hasn't seen any yet
Former US President Barack Obama said he did not see evidence that aliens “have made contact with us,” after sending social media abuzz by saying aliens were real on a podcast over the weekend.
1 min
February 17, 2026
Hindustan Times
SC to hear Sabarimala review pleas from Apr 7
The Supreme Court on Monday set the stage for the final hearing of the long-pending Sabarimala review, bringing back to life a constitutional controversy that has remained in cold storage for six years, and which could reshape the court's approach to religion-rights conflicts.
3 mins
February 17, 2026
Listen
Translate
Change font size