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WHY IS ORANGE HAVING A MOMENT?

Hindustan Times Ranchi

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December 21, 2025

When Taylor Swift unveiled the cover of The Life of a Showgirl, featuring what she called “Portofino Orange Glitter”, orange shot straight onto moodboards and Instagram feeds.

- Jatan Kalra

Since then, the hue has emerged as fashion's most emotionally-charged colour of the moment.

POP CULTURE JOINS THE TREND

Gwyneth Paltrow's bright orange tracksuit on Late Night with Seth Meyers made it playful, while Timothée Chalamet and Kylie Jenner's matching orange leather looks framed it as fashion-forward. Even tech joined the conversation, with the latest iPhone reinforcing its mainstream appeal.

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