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2026 is the new 2016! Why the internet has hit rewind

Hindustan Times Pune

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January 01, 2026

After a decade of polished perfection online, Gen Z users are choosing fun again; here’s everything you need to know

- Jatan Kalra

If your social media feed suddenly feels familiar, you're not imagining it.

Filters, bold makeup, glittery edits and Swedish singer and songwriter Zara Larsson’s popular hit Lush Life are back. Online, many young users are saying “2026 is the new 2016”. And the internet seems happy to play along.

WHERE IT BEGAN

The phrase took off in December 2025 courtesy Great Meme Reset, a social media movement, when online searches for it peaked worldwide. A TikTok creator @joebro909 suggested January 1, 2026, as a “reset day”, a chance to return to the playful internet culture of 2016. Soon, users began reposting old-school memes and revisiting the lighthearted humour of that time.

WHY 2016 MATTERS

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