From vows to views: How social media virality is now the new wedding 'wow'

After the billionaire wedding in Udaipur blew up Instagram, this is how young couples are now hiring PR managers and social media managers to make their own weddings go viral

- S Farah Rizvi

Are you game to make your wedding an Instagram trend? Then you have a deal! Weddings are rapidly becoming less about following the traditional route and more about a trending battle.

Case in point: billionaires Netra Mantena and Vamsi Gadiraju's wedding in Udaipur which broke the internet with star performances, A-list guests and a surprise appearance by American actorsinger Jennifer Lopez (right).

MAKING A VIRAL ENTRY

Mumbai based choreographerdirector, Sumit Khetan recounts a recent wedding where he ideated a completely out of the box entry. "For their haldi, a couple wanted something fancy that hits the charts. So, we gave them a nontraditional entry via the swimming pool. Its video hit 7 million views."

THE RISE OF WEDDING PR