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TRAI Recommends New Approach to Set Radio Ads, Programme Code
Hindustan Times Noida
|February 22, 2025
TRAI Pushed for the Radio Broadcasters to be Allowed to Concurrently Broadcast Same Content Online
NEW DELHI: The Telecom Regulatory Authority of India (Trai) has recommended that radio broadcasters be allowed to concurrently broadcast the same content online to create a new revenue stream for the sector and suggested that the Ministry of Information and Broadcasting prescribe a Programme Code and Advertisement Code for all radio services, including All India Radio, instead of the Prasar Bharati.
These recommendations were a part of the regulator's recommendations on "Framework for Service Authorisations for provision of Broadcasting Services under the Telecommunications Act, 2023" released on Friday.
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